NOTE: 2023.02.22 – This feature has long ago been discontinued by Bit.ly – post left for historic reasons

You may recognize the domain;


from URL’s, it’s used by what is called URL shorteners – basically a simple/short link to a link.  Let’s say you wanted to call a friend on the phone and explain to him how to reach this website; http://www.wired.com/threatlevel/2010/11/clue-kryptos/  now that would take time to explain over a voice line!?  Well along came URL shorteners(eg. Bit.ly, TinyURL, SnipURL and others) and allowed you to convert the link to a short and friendly link and thus http://www.wired.com/threatlevel/2010/11/clue-kryptos/ can become  and when you enter this shorter link into your browser then it redirects to http://www.wired.com/threatlevel/2010/11/clue-kryptos/ ….

Anyway this is all old news.

What is new is that Bit.ly now offers to bundle several links into one shortened URL!?
Thus;
http://www.wired.com/threatlevel/2010/11/clue-kryptos/
http://www.wired.com/threatlevel/author/kimzetter/
http://www.wired.com/threatlevel/2010/11/kryptos-web-site/
may all be embedded/bundled into just one link
eg.

Now that is really cool 🙂